Writing and directing this short film was a project all its own. However, in developing a visual identity for the film, it offered a unique opportunity to apply design principles to the film-making process.
Drawing from several classic title cards from the 1950’s, the film's wordmark evokes the dramatic presence and moody shadows of the film noir genre, as well as the dusty projections in theaters.
Inspired by high-contrast look of film noir and the work of Saul Bass, the movie poster visually conveys the theme and feeling of the film in a striking way. Reds served as bold accents to the grays.
With many warm oranges and earthtones in the film itself, golden accents were used in other elements. This, as well as the film's setting, led me to draw more inspiration from Art Deco styles.
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