Creating this vineyard's brand identity involved coming up with a minimal and modern approach that could convey its refined beauty.
The typography was built upon a clean, simple sans-serif typeface. Script-style serifs were also used as accents, drop caps, and the lettermark itself.
Taking advantage of the springtime, I shot several pictures of blooming rhododendrons and used the eponymous flowers to inform the imagery and color accents for each of the wine varieties.
A subdued palette allowed the bright colors of the flowers to become stronger focal points. The black and gold in the pattern also emphasized the elegance of the brand.
The rich, high-end palette balanced the saturated accents and embodied composure and grace, ultimately elevating the status of the Rhoadies brand and its product.
rhoadies6.jpg
rhoadies8.jpg
prev / next