Quanta is a science-and-technology magazine that needed a clean, modern look to match. A sans-serif wordmark kept the brand contemporary and geometric forms gave it a more mechanical edge.
With tech in mind, the lettermark was then modified to look like a power button. Giving a thicker weight to the letters ensured a bold presence that wouldn't be ignored on a magazine rack.
For the feature articles, conceptual images were explored and developed to better grab and hold a reader's attention while still conveying the theme and content of the article.
In other places, dynamic and energetic angles were used to pique interest. Color associations were also considered and sometimes subverted to anticipate a viewer's reaction.
Subheadings, lead-ins, and pull quotes also further serve to better organize the information and highlight the article's key points and help guide a reader's eye through the spread.
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