There's something to be said for typefaces with a range of widths and weights. With boxing posters and bodybuilders in mind, Knockout was perfect choice. Because it's all about more weights.
Drawing from Paula Scher's work, the wordmark was a great chance to not only showcase the versatility of the typeface, but to also visually represent what the brand name and the product are all about.
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On the package label, the bold presence of poster type and the intensity of using uppercase combine into an energetic look that's well-suited to BULK's fitness brand.
Underscoring the idea of protein powder as fuel led to an eye-catching and memorable package design. Colored containers distinguish between product flavors while ensuring a cohesive brand.
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